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Jody Rookstool

Entrepreneurship

As an entrepreneur, Jody Rookstool has a deep-flowing passion for helping people develop and grow both personally and professionally, with the goal of always being better tomorrow than you were yesterday.

Jody Rookstool is a multitalented and accomplished executive and the Founder of Built Brands, LLC, creator of the Built Bar. Based in Utah, Built Bar was the brainchild of Jody and his friend – who happened to be a Ph.D. molecular chemist. Together, the two sought to reinvent the protein bar, creating a product that tasted more like a dessert or candy bar than any other type of protein bar product on the market. 

In 2018, Jody Rookstool and his friend acquired the rights to their bar and launched Built Brands, LLC. Continuing to grow and scale the business, as of early 2020, Built Bar was selling more than five million bars per month with nearly half a million customers. The LLC encompasses Built Bar as well as additional products like Built Boost, BuiltGO, Built Bites, and Built Broth, all of which can be found on the company website

As an entrepreneur, Jody Rookstool has a deep-flowing passion for helping people develop and grow both personally and professionally, with the goal of always being better tomorrow than you were yesterday. He believes deeply in Kaizen, the Japanese business philosophy focused on continuous improvement and change for the better. He implements this philosophy in his career to help his employees grow and develop and his business scale. 

Even when faced with insurmountable odds with all signs pointing to failure, Jody was able to break through the negativity and find success with the launching of Built Bar, a company that represents his beliefs. Through Built Bar, Jody is able to work with his team on human development to create a better flow within the organization and improved ability to scale. His personal passion aligns with his new venture to help fellow small business owners and entrepreneurs with incredible products find the same scale and success that he has with Built Bar. 

Alongside earning his Bachelor’s degree in Business and Japanese at Brigham Young University in Utah, Jody has also studied with Zig Ziggler and Dale Carnegie, as well as studying Solution Selling, Personal Power Sell, Successful Telemarketing, Large Account Management, and Product Marketing, among others. 

Jody Rookstool is based out of Spanish Fork, Utah, where – outside of his career – he is an equestrian. Alongside his horse, Mia Smart Quejana, he enjoys competing in Cutting Horse competitions. 

To glean more entrepreneurial insights from Jody Rookstool, be sure to visit his blog page regularly for the latest information from Jody!

Jody Rookstool Headshot